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In fact, an entire episode during the third season was dedicated to the вЂњoriginal It bag,вЂќ a slim accessory tapered in a manner that recalls its namesake, designed in 1997 by Adele and EdoardoвЂ™s granddaughter Silvia Venturini Fendi, who was named creative director of accessories three years earlier.

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Over the ensuing years, Fendi has broken into the home-goods market with Fendi Casa and has become synonymous with luxury fashion, producing such pieces as the iconic Baguette, which was rendered ever popular on the television series Sex and the City. Lagerfeld reimagined fur in creative ways, using it as an accent on purses, cuffs on dress sleeves and collars on wool coats. In fact, Lagerfeld, who produced four to five collections yearly for the brand, is credited with creating FendiвЂ™s instantly recognizable double-F logo (which stands for вЂњFun FursвЂќ) in вЂњ less than five seconds.вЂќ Until Lagerfeld started designing for the brand, fur was a material mostly associated with heavy coats that few people actually wore. It wasnвЂ™t until 1965, however, when a young German designer named Karl Lagerfeld took the creative helm that Fendi became a world-renowned fashion house. The Selleria bags were the work of master saddlers in Rome, and Fendi partnered with lace artisans in southern Italy as well as craftsmen in the east trained in the intrecciato (intertwined) technique (an idea that Adele introduced during the 1940s), which, in FendiвЂ™s case, sees an interwoven leather fabric integrated in the creation of its handbags, countering leatherвЂ™s traditional rigidity with a bag that is soft, versatile and fitted with an alluring slouchy curve. The maison also has a distinctive relationship with old-world Italian craftsmanship. FendiвЂ™s audience broadened and its profitability has soared over the years, owing to the brandвЂ™s fresh perspective on fashion world happenings and innovative sensibility. Together, the couple changed the boutiqueвЂ™s name to Fendi and moved into a bigger storefront, which quickly became the favorite shop of women all over ItalyвЂ™s capital city for furs and leathers, such as handbags, coats and accessories.ДЄs time moved on for Adele and Edoardo, the couple began to share more responsibility to their five daughters, who assumed management of the company during the 1950s. However, after marrying Edoardo Fendi in 1925, her business model was altered dramatically. Adele Casagrande was an Italian creative who loved fashion and sold leather and fur accessories from a tiny workshop she opened in Rome in 1918.

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Feel free to stop by our showroom, located in the heart of New York, to speak with a representative and to experience the euphoria of shopping that we promise.Like other major European luxury fashion houses, Fendi started small.

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Surpassing the expectations of our customer's needs is our greatest professional mission. Please keep up with our social media networks for daily updates and to see the most popular items. We are always open for new suggestions, requests and comments. We are always providing discount rates at the most competitive prices with seasonal promotions. We are always making daily updates and making sure our website is running in a safe and secure mode. Our professional website team is always here to assist you along the way to make your shopping easy and convenient. Our success is largely based on outstanding long-term relationships that build trust and reliability with our customers. Committed to supplying our customers with the latest trends, we provide a wide range of seasonal and stylish selections. Founded in 2004, our company's continued pride is in offering quality products at competitive prices. is a fast growing Wholesale Fashion Jewelry, Fashion Jewelry Wholesale, Wholesale Jewelry, Jewelry Wholesale, Wholesale Fashion Accessories, Wholesale Costume Jewelry, Costume Jewelry Wholesale, Wholesale Accessories & Scarves Importer/Exporter that specializes in custom jewelry in the fashion district.

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